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soleRebels receives 2010 EcoBold Green Award
07 September 2010

solerebels_logot.jpgsoleRebels is the greenest footwear company according to EcoBold, a leading provider of online video reviews of various green and eco-friendly products. Based in Addis Ababa, Ethiopia, soleRebels [bostex plc] is one of the six winners of the first edition of the Green Awards by Eco-Bold.

The award aims to recognize green companies that excelled in making  an eco-difference. Several companies have competed in six different product categories: cleaning, clothing, shoes, personal care, food and furniture. soleRebels received the 2010 Green Award in the shoes category.

Companies were judged on “green qualifications” set by EcoBold, which made scrutiny on products and company practices like environmentally-friendly production, carbon footprints reduction, green initiatives, promotion of eco-friendly methods, and involvement in environmental causes.

green-awards-300x281.jpg“The contributions made by these green companies make a tremendous difference in how people produce, consume and think about the environment” said Steffany  Boldrini, EcoBold CEO and founder.
This is the first edition of the Green Awards. The high number of participants convinced organizers to expand the categories of the next Green Awards.

soleRebels began in 2004 as an idea to create livelihood opportunities for Zenabwork, a small village in Addis Ababa with little employment and income sources. Having grown up watching their neighbours struggling to
make ends meet, Bethlehem and her family decided to set up a footwear making venture for the villagers to help them earn a living by tapping the skills of local artisans.
The Fair Trade organization joined WFTO in 2008. 

Today, soleRebels footwear brand are sold in the US and Europe markets. The company specializes in shoes, sandals and slippers made of recycled car tires and organic hand spun and hand loomed fabrics and natural fibres. The company’s Hope Creations collection features hand loomed apparel and accessories from eucalyptus crafted in the traditional artisan manner. Visit soleRebels website for more  

WFTO congratulates SoleRebels for its efforts on producing green products and its initiatives towards a greener future!

The complete list of the Green Awards winners:

·         soleRebels – Best Shoes

·         Eco-Me – Best Cleaning Product

·         Mother Tongues – Best Clothing

·         WoodSprite Organic Body – Best Skin Care

·         The GoodOnYa bar – Best Food

·         Origin Teak Cabinetry – Best Furniture


Visit EcoBold website to learn more

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