|YOU HAVE THE POWER TO CREATE CHANGE|
|11 September 2013|
Our brand has a clear message: everything the WFTO does helps bring about change for its members. The World Fair Trade Organization is not just a new name and identity, it is a new idea. The WFTO changes Fair Trade from a global struggle to a global solution.
WFTO Product Label
The world would be a great place if we could believe everything we're told. Chances are if that were true, all trade would already be fair. But it isn't, so we need confirmation that products and produce are truly crafted, grown, marketed and sold under Fair Trade principles and standards.
The WFTO Product Label is an organizational label that can be used on products. The WFTO Guarantee System that paves the use of a label was recently approved in May 2013. Soon several prodcuts with the WFTO label will start appearing in many markets worldwide.
Learn more about the WFTO Guarantee System.