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YOU HAVE THE POWER TO CREATE CHANGE |
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07 November 2009 |
We have a dream. It is called The Sustainable Fair Trade Economy - a global marketplace where all individuals and organizations trade fairly for the good of all people and the planet; where social, economic and environmental sustainability is not only common practice but a market precondition. We are driven by the need to empower the marginalised who are the most vulnerable to the great challenges of our times. To turn our dream into a reality we have to show that we mean business. Building a trusted global brand is a key component.
Our brand has a clear message: everything the WFTO does helps bring about change for its members. The World Fair Trade Organization is not just a new name and identity, it is a new idea. The WFTO changes Fair Trade from a global struggle to a global solution.
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