|The WFTO Logo|
|17 November 2011|
The world would be a great place if we could believe everything we're told. Chances are if that were true, all trade would already be fair. But it isn't, so we need confirmation that products and produce are truly crafted, grown, marketed and sold under Fair Trade principles and standards.
In the jungle of labels crowding the market, the WFTO Logo stands for registered and monitored Fair Trade Organization.
The WFTO logo is for organizations that demonstrate a 100% commitment to Fair Trade in all their business activities. Only monitored WFTO members are authorized to use the logo.
Launched in 2004, the Fair Trade Organization Mark (WFTO Logo) shows that an organization follows the WFTO's 10 Principles of Fair Trade, covering working conditions, transparency, wages, the environment, gender equity and more.
The WFTO logo is not a product mark - it is used to brand organisations that are committed to 100% Fair Trade. It sets them apart from commercial as well as other Fair Trade businesses, and provides a clear signal to retailers, partners, governments and donors that their core activity is Fair Trade.
The WFTO is currently developing the WFTO Fair Trade System. The system was originally designed for marginalised producers currently not catered for by the Fairtrade Certification system, which was designed for commodity products. Due to the variety and complexity of handcrafts, for example, a product standard is technically difficult to apply. The system, then, provides an alternative that will verify that an organisation practices Fair Trade in all its activities. Once certified, the organisation will be able to use the label on all its products.